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It is, but it doesn't matter how much you love it sometimes when you're getting paid you REALLY, REALLY don't feel like it. Ironically doing this Substack, which I earn nothing from, is so much fun. Trouble is, I'm all about content really and prosaic things like finding subscribers (clients if you will in old parlance) was what an agent was for and that's how they earnt their 10%. I personally know no professional writers (and I know quite a few) who are anywhere near remotely good at marketing themselves.

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It's quite difficult to become professional at something and still maintain that original love for it. Even the best job in the world has its boring bits and drudgery, and if you couple that with it NEEDING to pay your rent/mortgage/food bills and it all suddenly gets a lot more serious...

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