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On Twitter, the new " Publisher Liaison" rarely retweets any Substack content. When there is a new feature, it's always something that involves the interior/existing writers. I don't see them expanding the reach or making the brand hip. They said that consistent content production would convert free subscribers. I don't see it after 30 months of daily writing.

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Your little Substack tick indicates you've had some success on that front, though, at least! I'm currently finding I'm coming in waaaaay below the suggested 5-10% conversion rate.

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I'm happy I've had some success, but I am below 365 paid subscribers, which means some days I pay Stripe for the privilege of having an account. I really believed the quality and frequency of my writing would bring me at least 1000 subscribers by the 2 1/2 year mark. At some point either Substack has to want to retain me by supplementing my income, or they have to do something to make the platform more popular. I would make more money as assistant manager at a Dairy Queen

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My approach currently is very much with this being supplemental, on top of my day job. Anything beyond that seems wildly beyond reach. I mean, even turning this into a useful supplemental income is turning out to be trickier than expected. :)

This is why I don't have financial reward as one of my main motivators for doing the actual writing - although I have now made it a part of my wider business-like thinking about my writing practice. Trying to firewall those two things off from each other, while still getting them to talk.

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I wrote before Substack, and I'll write after Substack. But I would like some reward for the hard work I've put in. I never expected to get rich. But after 30 months, an annual subscription for every day of the calendar year would be lovely.

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