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Being a copywriter in the AI era

Navigating the weirdest decade in which to be a writer

Earlier today I had a delightful chat with Tom Albrighton in which we both tried to not be grumpy about AI and mostly succeeded. I think?

Tom’s been a copywriter for a couple of decades, and is someone I found hugely helpful back when I was starting out doing a lot of copywriting myself back in the day. More recently, he’s been especially vocal about the impact of AI on his area of work, and in 2024 published AI Can’t Write But You Can.

Anyway, our chat ended up being about what it means to be a human creator, why we bother doing anything at all, and how it doesn’t really matter how good AI ends up becoming because that’s sort of missing the point.

ALSO: Apologies for that thing on my face. As you may already be aware, I am trying to raise money this month for men’s mental health by growing a silly moustache and running 60km. If you’d like to support my efforts, you can do so here. Thank you.

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